Partnerships & Channels
Win new brand business, or build the partner channel that sources it. We map the accounts, open the doors and move deals toward contract.
Explore partnerships & channels →/ Three ways to put the network to work
Creator Commerce
Launch or fix TikTok Shop, Amazon and live shopping. We size the opportunity, select the right operator and stand up the program.
Explore creator commerce →Audience Development & Monetization
Turn content, talent and IP into owned audiences and new revenue. We assemble the channel operators and build the monetization around them.
Explore audiences & monetization →/ What makes Workfriends different
Senior commercial leadership, without the hire.
Not an employee. No recruiting, no ramp-up, no permanent headcount. You get a senior operator and an existing network on day one.
Not an agency. We have no delivery team to keep busy. We bring in the specialists your objective needs and lead the commercial work around them.
Not a consultant. We don't hand over a deck and leave. We stay in the work, and where it makes sense, part of our upside rides on the revenue it produces.
See how the Revenue Network works →/ The people behind the work
Who's in the network.
Senior operators who built and scaled the businesses this industry runs on. Brought in when an assignment calls for their experience.
Former CMOs, CROs and Heads of Partnerships
$100M+ in brand partnerships closed
Leadership experience at TikTok, Meta, Amazon, Shopify, Starbucks, JCPenney, WarnerMedia, Penske Media, Business Insider, BuzzFeed, Hello Sunshine, Moonbug, 100 Thieves, Fullscreen, Tastemade and Influential.
We'll tell you who's right for your opportunity on the fit call.
/ The paid engagement
Put the network to work.
A Revenue Build starts with a fixed fee, one growth objective, a named team and milestones you can hold us to. Some are short sprints to open a market or close a first deal. Others become long-term partnerships that keep the channel producing. It might deliver a qualified pipeline of target brand accounts, a TikTok Shop operator selected and launched, or a sponsorship program taken to market.
A clear growth objectiveA team built for the assignmentAccountable commercial execution
How Revenue Builds work →The fit call is free. Research, tailored recommendations and execution are scoped and paid. Ongoing work and performance participation are agreed where appropriate.
People outlast companies.
19 years in digital media, creator marketing and commercial partnerships, with experience at Fullscreen, Tastemade, Influential and Travelzoo.
19 years in digital media, creator marketing and commercial partnerships.
Experience at Fullscreen, Tastemade, Influential and Travelzoo.
Kevin McClain on LinkedIn ↗
What are you trying to grow?
Bring a brand opportunity, a partnership idea or a business ready for its next move. Start with a free 20-minute fit call.
Discuss a revenue opportunity →