Where Connections Create Revenue

Everyone's pitching you.

Not everyone can deliver.

The creator economy is loud. TikTok Shop vendors, influencer platforms, brand partnership agencies—all claiming they're the answer.

Picking the wrong one costs you time, budget, and credibility.

I help you avoid that mistake.

I've spent 16 years inside media, entertainment and major creator economy players (Fullscreen, Tastemade, Influential, BEN, and more). I know which vendors actually deliver—and which ones just have good sales decks.

Fractional Creator Economy Advisor for Brands

I work with brands as their ongoing advisor on creator economy strategy.

Think of it as having a VP of Creator Partnerships—without the $200K salary and benefits.

How it works:

- Monthly retainer for unlimited advisory access

- Plus performance incentives (10% when deals I architect actually close)

- Month-to-month, cancel anytime

What you get:

- Ongoing strategic guidance across all creator economy decisions

- Vendor evaluation (brand partnerships, content, commerce)

- Market intelligence from leaders across the Industry

- Introductions to specialists who actually deliver

You're not paying for introductions. You're paying for pattern recognition from someone who's been inside Fullscreen, Tastemade, Influential, BEN and others….. I can tell you what actually works.

I also help with:

- Hard-to-fill recruiting (placed candidates in 48 hours)

- Creator partnerships (connecting creators to brand opportunities)

This is for you if…

→ You're a brand spending $500K-2M+ annually on creator economy (big enough to need guidance, small enough to not have a full-time VP)

→ You're evaluating TikTok Shop vendors, influencer platforms, or brand partnership agencies—and don't know who's real

→ You want ongoing access to someone who's been inside these platforms and can tell you what actually works—not what case studies claim

→ You need a senior operator available when you need them, without hiring someone full-time

Not a fit? I also help companies fill hard-to-fill creator economy roles and connect creators to brand opportunities through a recruiting model

Over a Decade across the Full Creator Economy Stack

Judgement and Pattern Recognition

  • Which TikTok Shop vendors have real infrastructure vs. which ones resell the same creator lists

  • Which influencer platforms deliver ROI vs. which ones optimize for volume and hope something works

  • Which brand partnership and Influencer agencies understand your category vs. which ones pitch the same playbook to everyone

  • Which content creators actually move product vs. which ones just have impressive follower counts

  • What usage rights should actually cost vs. what agencies try to charge

I've worked across the full stack: brand partnerships, creator commerce, paid media, content creation, usage rights, influencer marketing, sponsorships, affiliate programs, live commerce, talent management, performance marketing.

But the value isn't the experience. It's the judgment that comes from seeing 1,000+ deals close or fail across every category.

Now I help brands make the right call before spending $50K-500K on the wrong vendor.

Built on relationships with Fortune 100-1000 brands and direct partnerships with talent management firms (CAA, WME, Fixated, Night, and beyond).

What this looks like in practice.

Vendor evaluation and creator strategy — helping brands pick the right platforms and partners for their category, based on actual performance data, not sales presentations.

Partnership and sponsorship assembly — connecting brands with creators, talent companies, and platforms where the fit is real and the deal structure makes sense.

Creator commerce — TikTok Shop, Amazon, and live commerce programs built and managed by operators who've done it before.

Recruiting — placing senior roles in new media and the creator economy, fast. No wasted time on candidates who don't fit.

Ready to talk?

If you're a brand leader evaluating creator economy vendors and want ongoing strategic guidance, let's connect.

If you're hiring for a hard-to-fill creator economy role, I probably know the right person.

If you're a creator looking for brand opportunities, I can connect you to the right teams.