A Boutique Revenue Network ยท Est. 2026

The revenue network
for creator commerce.

All Upside. No Overhead.

Senior operators inside brands find new revenue, tap proven expertise built inside billion-dollar brands, and connect with vetted operators in creator commerce. Aligned with revenue, not retainer.

/ For the brand operators we work with

Strategic thinking. Vetted opportunities. Friends in the network.

Workfriends exists to help senior operators inside brands look good. We bring strategic thinking and vetted opportunities because it's the right thing to do to help your business grow. Every Partner in the network is someone we'd personally vouch for. Every opportunity we bring you is one we'd take ourselves.

The access, reputation, and credibility senior operators earned over decades. Every opportunity we bring you carries that weight.

We're paid on your growth, not a retainer.
Bring us a revenue problem →
/ Curated creator commerce partners
TikTok Shop / Live
Outlandish
Revenue recovery
Threecolts
Clip distribution
Dubble
AI visibility
Sorilbran
Event sponsorships
CreatorIQ Connect
Social Commerce Festival
Plus additional vetted operators across the network.
/ The judgment
I've spent 18 years in digital media, the last ten at the epicenter of the Creator Economy. I watched vendors pitch brilliantly and deliver poorly. I know the difference. Workfriends exists to cut through the noise. No AI cold emails. No treating every brand as the prospect who pays the bills. No taking an overwhelmed brand client's time before we've done the research.
We come with market intelligence and a path to growth, not a generic pitch. We back the best founders who've leapfrogged incumbents but don't yet carry the relationships and trust of tenured professionals.
I built what I wish existed: optionality for senior operators to grow on their own terms, and the relationships that make our friends inside brands look like heroes.
Built by Kevin McClain. 18 years inside digital media and the Creator Economy, with inside exposure to $1.4B+ in acquisitions at Fullscreen, Tastemade, and Influential.
LinkedIn →
$2B+
Revenue driven and recovered across the Partner network
$1.4B+
In acquisitions lived inside: Fullscreen, Tastemade, Influential
Growth → Fortune 500
Active across mid-size and large global brands
/ The network

Three roles. One aligned outcome.

When a brand needs help, Workfriends matches them to the right vetted operator in our network. Every role plays a specific part. Every agreement is structured so that when the brand wins, everyone at the table wins. The network gets stronger with every partnership that lands.

01
Partners
Vetted operators who deliver.
Operators with real infrastructure, real revenue, and a track record. You run the business. Workfriends brings qualified demand and the network that closes it. Aligned economics, in writing.
Partner roster: at capacity
Always open to meeting world-class operators and learning about your business. The current roster is deep enough to serve the deal flow we're closing. When that changes, relationships already in motion move to the front.
Introduce yourself →
02
Connectors
Warm intros. Months saved.
Senior operators with senior relationships. One warm introduction to the right decision-maker at a large brand can save months of cold outreach. No selling. No closing. Just opening the door.
Become a Connector →
03
Strategic Advisors
Senior operators in the room.
VP, SVP, and C-suite operators who have built and scaled inside major brands, now embedded in the partner-to-brand process. They bring the judgment, relationships, and pattern recognition that only come from years of operating at the top. For them, it's a way to put that experience to work on their own terms and earn outside a W-2.
Become an advisor →
/ Start

All Upside. No Overhead.

Word of mouth brought you here. The economics will keep you. One 30-minute conversation to see if there's a fit.

Email Kevin directly →