We Build Revenue Partnerships in the Creator Economy.
Workfriends structures every partnership so everyone is incentivized to build something that grows. When you win, we win. That's not a philosophy. That's how we get paid.
The creator economy is full of vendors claiming they're the answer.
Workfriends is different.
We come in as your Revenue Partner.
We build the partnerships, close the deals, and stay accountable to outcomes.
We don't win unless you grow.
All Upside. No Overhead.
A Revenue Partner for Brands Navigating the Creator Economy
We go build the partnerships, close the deals, and stay in it until the revenue shows up.
All Upside. No Overhead.
This is for
you if…
✓ You're a brand doing real product volume but haven't cracked TikTok Shop yet
✓ You need someone who builds the partnerships and closes the deals -- not just tells you who to call
✓ You want a partner with skin in the game, not an agency billing hours regardless of results
✓ You're ready to add a new revenue channel and need operators who've done it before
✓ You don't have the internal bandwidth to evaluate, negotiate, and manage creator economy vendors yourself
Hi, I’m Kevin
I've spent almost two decades inside media, entertainment and major creator economy players (Fullscreen, Tastemade, Influential, BEN, and more). Workfriends is me plus a tight network of senior operators who've built, sold, and scaled across the full creator economy stack. We don't just know the space. We work in it every day.
Revenue Done Right
Most agencies get paid whether you grow or not. We don't work that way.
Workfriends structures every engagement so our incentives are aligned with yours. TikTok Shop, live commerce, influencer, and brand partnerships. All of it.
When your revenue grows, we win. When it doesn't, we don't.
That's not a philosophy. That's how we get paid.
Over a Decade across the Full Creator Economy Stack
Judgement and Pattern Recognition
✓ Which TikTok Shop vendors have real infrastructure vs. which ones resell the same creator lists
✓ Which influencer platforms deliver ROI vs. which ones optimize for volume and hope something works
✓ Which brand partnership and Influencer agencies understand your category vs. which ones pitch the same playbook to everyone
✓ Which content creators actually move product vs. which ones just have impressive follower counts
✓ What usage rights should actually cost vs. what agencies try to charge
I’ve worked across the full stack:
brand partnerships
creator commerce
paid media
content creation
usage rights
influencer marketing
sponsorships
affiliate programs
live commerce
talent management
performance marketing
But the value isn't the experience…
It's the judgment that comes from seeing 1,000+ deals close or fail across every category
Now, I help brands make the right call before spending
$500K to $2M on the wrong vendor.
Built on relationships with Fortune 100-1000 brands and direct partnerships with talent management firms (CAA, WME, Fixated, Night, and beyond).
What this looks like in practice:
Vendor Evaluation and Creator Strategy
Helping brands pick the right platforms and partners for their category, based on actual performance data, not sales presentations.
Partnership and Sponsorship Assembly
Connecting brands with creators, talent companies, and platforms where the fit is real and the deal structure makes sense.
Creator Commerce
TikTok Shop, Amazon, and live commerce programs built and managed by operators who've done it before.
Recruiting
Placing senior roles in new media and the creator economy, fast. No wasted time on candidates who don't fit.