Agencies already advise your next brand clients.
Build a route into suitable brand portfolios through agencies with complementary capabilities. Establish a clear handoff into your sales and operating team.
/ Agency Channel Build
Turn agency relationships into a new-business channel.
Reach the brands your business should be working with. Workfriends builds and activates complementary agency relationships around qualified opportunities, joint selling and new client offerings.
For agencies, commerce operators and platforms.
YOUR OPPORTUNITY + OUR NETWORK
/ The commercial goal
Not a list of agencies.
A route to the right brands.
A partner signature is only the beginning. The work is giving complementary agencies a compelling reason to bring suitable brand clients into a shared commercial process, then making that process productive.
Are you a brand looking for the right capabilities? Start with Partnerships & Channels or Creator Commerce. Direct brand work does not require an agency-channel build.
/ Who this is for
Different businesses.
The same need for productive partners.
Offer more together without replacing each other.
Develop complementary agency relationships that generate client opportunities, joint pitches or additional capabilities while protecting client ownership.
Turn agency interest into active recommendations.
Recruit and enable relevant agencies, develop the joint proposition and put co-selling, referral attribution and partner activation to work.
/ Your starting point
Build the channel.
Or make the existing one work harder.
You need a new channel.
Define the agency proposition, identify the right partner types, establish commercial terms and launch a focused first cohort.
You already have a program.
Use what is working. Prioritize and activate existing partners, reopen stalled relationships and focus the effort on qualified opportunities.
/ What the build can include
A channel your team can keep using.
Partner strategy & proposition
Priority agency categories, a credible reason to work together, client protections and commercial terms.
Recruitment & activation
A select partner cohort, senior relationship development, account mapping and an agreed route to first opportunities.
Brand opportunities & co-selling
Qualification, joint pitches and opportunity progression. Workfriends' role through negotiation and close is defined in the scope.
Channel operations & ownership
Partner records, attribution, pipeline reviews and reusable playbooks. Responsibilities and handoffs are clear from the start.
/ Why partners participate
The economics have to work
for more than one side.
For your business
A repeatable route to suitable customers, backed by partners with a reason to introduce and co-sell.
For the agency
A stronger client offering, clear relationship protections, worthwhile economics or reciprocal opportunities. Not just another referral request.
For the brand
Relevant capabilities, an accountable team and a commercial model that serves the brand's actual objective.
/ What the work could look like
A concrete starting brief.
Illustrative build. Not a client case study or a claim of completed results.
A specialist commerce operator
- Growth objective
- Win suitable brands through agencies that already advise them.
- Partner fit
- Agencies with relevant client portfolios and no competing delivery mandate.
- First transaction
- A qualified brand brief that can become a scoped proposal with the operator.
- Commercial rules
- Client ownership, who sells, who delivers, referral or co-selling economics and attribution.
- What remains
- Partner records, a live opportunity pipeline, a repeatable agency offer and an operating playbook.
/ A paid Revenue Build
Fund the work.
Align the upside.
The build fee funds the agreed senior team, scope and execution. Ongoing operation and performance participation can be agreed separately. Attribution, reporting, client protections and ownership are defined before work begins.
Kevin leads the commercial mandate. Agency-partnership specialists are included when the assignment calls for them. Your team provides an executive sponsor, timely decisions and the sales and delivery capacity to support new opportunities.
What we measureQualified brand opportunities, productive partners and attributable business.
What we do not confuse with successA full meeting calendar or a long list of signed but inactive agencies.
What happens firstA free fit call, followed by an agreed scope and fee when there is a commercial case.