The brand has proposals but no clear comparison.
Different firms may include different teams, capabilities and assumptions. Workfriends helps define the decision and the evidence needed to compare like with like.
/ Brand marketers · Agency owners · Founders
Talk to Workfriends
before an agency.
Before you start comparing agencies, get clear on what the business needs. Workfriends brings market intelligence, commercial judgment and operating context to the opportunity, investment and capabilities required. Then we help assess who should do the work.
/ What Workfriends contributes
Agency & operating partner selection
The brief may call for a TikTok Shop operator, LIVE team, owned-channel partner, retail agency, experiential specialist or senior commercial operator. Workfriends combines market evidence, relationship context and commercial judgment to identify who deserves the conversation.
/ Recognize the situation?
Start with the work in front of you.
Common briefs to discuss with Workfriends.
The agency needs a specialist around a client.
An existing client relationship can expand when a complementary team fills a real gap. Agree client ownership, scope, communication and economics before introducing the parties.
The business needs a combination of capabilities.
A shop operator, content team and retail specialist solve different problems. The brief must identify the integration owner as well as the individual providers.
/ A scope with a purpose
Define what needs to move.
The first conversation establishes fit. A paid engagement has an agreed objective, owner, deliverables and commercial terms.
01
A decision-ready capability brief
Define the problem, operating responsibilities, resources, timing and what success should mean for the business.
02
Context around the shortlist
Evaluate relevant work, the actual team, commercial incentives, capacity and fit. Relationships help reveal context that a capabilities deck cannot.
03
A commercial structure for working together
Clarify the handoffs, ownership and economics. Active assessment or ongoing coordination is scoped work, rather than an open-ended promise to make introductions.
/ Questions worth asking
Does Workfriends only recommend its partners?
No. The standard is fit for the business and the work. A Workfriends relationship may be appropriate, or the right conclusion may be a different capability, more evidence or a change in scope.
How does Workfriends make money from partner work?
The arrangement can include a paid assessment, project fee, retainer, referral economics, revenue share or a combination. The parties should understand the role and relevant commercial arrangement for the engagement.
Can an agency grow through Workfriends as well as find delivery partners?
Yes. Agency owners can bring a revenue problem, a strategic partnership idea or a client opportunity needing complementary capabilities. Ongoing commercial representation is a defined engagement with its own scope and economics.
Can the brief include retail or marketplace margin recovery?
Yes. Retail distribution, retail agencies, promotion economics and eligible marketplace recovery can be relevant specialist needs. Workfriends evaluates the capability and relationship fit around the actual business question.
/ Bring it to Workfriends
A useful conversation starts with context.
Bring the business problem, existing team or agencies, capabilities missing, decision owner and timing. Share current proposals in the direct conversation when they are relevant.