01 / Strategic foundation
Start with the business reason.
Establish if, why and how an experience belongs in the brand, audience or growth strategy.
/ Media, entertainment & experiential
Build an experience.
Build the business
around it.
For brands, media companies, IP owners, talent and creators turning audiences and ideas into live experiences, commercial partnerships and repeatable properties.
/ The capabilities around the work
Commercial judgment. Experiential depth.
Workfriends helps shape the opportunity and bring the right people and commercial relationships together. The Bower Collective, founded by Christopher Bower, adds expertise across the lifecycle of an experience.
From broadcasters, studios and sports media businesses to publishers and independent IP owners, the starting point is the business you want the experience to help build.
02 / Concept & property design
Give the opportunity a shape.
Develop an original event or experience property, from the initial concept through a practical pilot.
03 / Partnerships & monetization
Build the commercial model.
Originate sponsorships and brand partnerships around an experience designed to create financial value.
04 / Talent & creator integration
Bring the right people into it.
Connect the concept with the talent and creators who can make it relevant to the intended audience.
05 / Production & execution
Put the delivery team around it.
Coordinate production partners, agencies, logistics and on-site delivery around clear responsibilities.
06 / Scale & growth
Develop what can repeat.
Assess how a successful experience could become an expanding property, series or franchise.
07 / Measurement & renewal
Know what earned the next investment.
Define the commercial measures, assess results and build the case for renewal, improvement or expansion.
/ Connected capabilities
What happens around the experience matters.
Audience development, owned channels, content distribution, creator commerce, promotions, incentives and business affairs can all play a role. Workfriends connects the relevant pieces around a defined commercial brief.
Who can bring an experiential opportunity to Workfriends?
Brands, media companies, broadcasters, studios, sports media businesses, publishers, IP owners, talent and creators can bring a live-experience or partnership opportunity. Workfriends helps connect the commercial objective with the right strategy, rights, operating capabilities and relationships.
What is The Bower Collective’s role?
The Bower Collective, founded by Christopher Bower, brings experiential strategy, concept and property design, partnership development, talent integration, production oversight, growth and measurement. Workfriends can bring that expertise into a defined opportunity and coordinate complementary commercial capabilities.
Can Workfriends help with sponsorships and the business model for an experience?
Yes. The scope can include partnership origination, sponsorship development, brand relationships and the commercial model around the experience. The objective is to establish how the experience can fund itself, create value and support renewal or expansion; the economics are evaluated for the particular project.
Can an existing event become a repeatable business?
Workfriends and relevant specialists can assess the audience, rights, concept, partners, production model and evidence from the event. That work helps determine whether a repeatable property, a new market or a broader franchise is worth developing.